Dice – the app for buying gig tickets

I read on engadget today about Dice, an app just released for buying gig tickets which claims to ensure you pay whatever is listed on-screen and no more. This on the face sounds great right? This week I have purchased shit loads of gig tickets for the next few months. What I have also faced is a mixture of additional fees on top of the entry cost. The one which still confuses me is when purchasing direct to the venue and there not being a ticket stub to be sent just a code still being charged up to £3.00. That £3.00 is pure profit. Many will argue that it is to cover transaction charges from the card merchant, or cost of printing tickets, but I’m sorry that is bullshit. Having spent a great deal of time working at a venue I know the ethical ticket purchase model is to absorb that cost into the face value along with printing etc.

So Dice comes across as a great idea, but then I read into what was being described a little more and it sounded more like this is just another ticket reseller who aren’t going to show the ticket breakdown. I hope I am wrong, but the following makes me think otherwise.

…it allows anyone who has bought a ticket and suddenly realised they’re not able to make the gig, to sell their ticket back to Dice, which in turn can then sell it to the first person in the waiting line.

This says to me that Dice will have agreement with certain promoters, or venues to act as a seller for X number of tickets for each event. The fact they claim to make themselves cheaper than any other outlet by up to 30% because there are no hidden fees makes me wonder how they will be making money. This could be a completely new commission model where they get paid a percentage by the promoter/venue for each foot through the door that they brought in (which is exactly how street teams used to work in the 90s, and is still prevalent for flyer crews in the party islands such as Ibiza), or it could be that there is an immediate intention to sell the data collated from the app (most likely case).

And later, in the article was this this statement on how this is an app for fans because it can do this:

..This includes a new reservation feature that will let a user put aside a number of tickets for friends.

To be able to do something like that you need to have an allocation of tickets which you can hold, otherwise the distributor is losing the option to sell the tickets elsewhere.

As stated in the comments on the article from Engadget, this is still a positive move towards killing LiveNation, Seatwave; who I have written about with great disgust in the past, and Ticketmaster.I just hope it doesn’t become another shitty promoter app like Bandsintown or Songkick.