A/B Testing – Mistake?

This post is my response to the article: 11 Worst A/B Testing Mistakes According to Experts published by Usability Tools via Medium.

The benefits or purpose of A/B testing I’ve always found to be questionable. Even when you have been able to provide the right kind of hypothesis for running it, you’re failing to consider so many other variables. The same person could have different opinions on that thing based on what they ate for breakfast [that day] let alone connection speeds or any of the other many factors that may be within your control to create that engaging converting experience. Continue reading A/B Testing – Mistake?