Barriers to entry – Email marketing foul ups

A pattern I am seeing become more and more common is excessive data requirements to sign up to newsletters. There should only ever be one mandatory field to enable someone to sign up to your newsletter and that is an email address where they can read it.

Looking at a number of charity and non for profit sites today I am seeing a varying range of mandatory fields from needing your full name all the way to your postal address, date of birth and telephone number, all to sign up for an email newsletter. Continue reading Barriers to entry – Email marketing foul ups

Is Google+ introducing dark patterns?

I discovered over the weekend that by disabling and removing my Google+ ‘account’ the other month I in turn disabled my Youtube account, which I do use regularly.

I hadn’t realised this until I went to post a link to a video I shot a while back onto this blog only to be greeted by a note saying, “welcome to Youtube!”. Shortly after my girlfriend quizzed me saying she had just received a notification that I had ‘joined’ G+ and asked me how come as I had said I had deleted it ages ago. Continue reading Is Google+ introducing dark patterns?