This post is in response to the writings of Simon Norris on The Problem with Digital Transformation on the Nomensa blog.
In his post he writes with a heavy focus on his opinion that businesses are failing with digital transformation projects because they don’t have ‘design’ in their board rooms, or that the business isn’t building things with a customer-centric focus.
I have to confess that I am not sure I’ve fully understood some of the things Simon has written. I’m not sure who his intended audience for it was, but I don’t think it was me and that’s OK. Regardless, I have some thoughts on this myself and you should of course read Simon’s post too.
Please, accept that design is not the answer to everything – thinking about what you’re doing, is.
Many digital transformation project failures can be attributed to the partners they engage with – digital agencies and platform resellers primarily. In my experience the majority of these suppliers believe digital transformation is another description for selling in systems and site redesigns using the ‘customer experience stick’ to drive their point home.
This is an element of the process, yes. We want to ensure that our services from a digital perspective are meeting the expectations of the people we want to use it and there, in that statement, is my problem with Simon’s post. Continue reading The Problem With Digital Transformation