As we begin the 2nd week of 2017 We Are AFK begins a new chapter as resident UX advisors at The Digital Catapult, Brighton.
— The FuseBox (@FuseBoxBtn) January 9, 2017
I met the team last summer that lives in FuseBox at New England House; my home for many years whilst I was at Pure360 and is still home to many talented small businesses and smart thinkers. It’s just a shame it is so ugly, the toilets are gross and the entire place is either too hot or freezing cold.
I had an idea born from my experiences with the startup economy service Vestd where I had explored the idea of acting as a central coach to all the businesses on the platform.
What would happen if there was a person, or persons embedding in the incubator that was available like a meeting room for residents to bounce ideas about their products with, or to give them advice and teach them how to do things for themselves, or to help explore the problem space.
Would there be any interest?
Would it work?
Fortunately, for me the answers were yes, yes and OMG yes. And with that, I’m very happy to say that We Are AFK is available to the diverse group at the Digital Catapult to provide whatever they need to get their businesses moving forward and what a busy first week it has been!
I can’t go into great detail on what we’re working on just yet, but I can say that being in a space that has a current program of developing in virtual and augmented reality has already introduced some quite fascinating challenges which I’m really looking forward to getting lost in even further over the next few months.