Yesterday I spoke at Content Marketing Show in Brighton, UK. An event spun out the back of Brighton SEO, a longstanding event for them marketing types. I have a lot to write about the day in general; not until I have composed my thoughts, but for now here are static slides (there is a lot of video content in this presentation, which I was unable to show). I’ve included the presenter notes I had created and I will eventually make this into a post which makes more sense.
I’ve decided it’s time to get back on the horse. I’ve taken the year out from doing any public talks after a wonky day at UXCambridge last year where I foolishly attempted to present a thought provoking talk on the use of photography to tell stories to a room of academics whilst in full blown fever with Flu (the real stuff not man sniffles), which I have to say was quite the disaster.
I will be speaking at Content Marketing Show, Brighton on November 5th. The event is run by Brighton SEO, and I wanted to provide the side of the story from a designer. My talk; currently titled Starting Projects Content First will be a 20 minute primer on what as a designer we need before starting a project to keep your costs to what was agreed and delivered on time.
Having worked on design projects in-house and agency side, I have always been surprised when there is an assumption that designers are able to create a generic system for others to dump content into once they’ve worked out what it is. This is never the case. I hope that this talk will help a few people with understand how I’ve started to structure the kickoff of projects at Clearleft, with the use of content exemplars and simple content hierarchy templates. I just hope I can deliver the whole thing without using words like HTML, or semantics.