Casio Brings the Dude factor to Wearables

Even Casio can’t resist a promo video with a load of 3D renders of a product that is still being developed and a video with some guy blindly tapping on something that gets filled in with After Effects in post.

And whilst we’re on the subject, sure, the design may be considered rugged, oversized perhaps, but why is it only men that has been targeted with both this product and campaign? According to Casio, the many women I know who love Walking, Trekking, Cycling and yes, even Fishing are not likely to be interested in their products.

Begs belief.