A reminder on why you need to own your content

On 4th Jan 2017 Ev Williams, CEO of Medium announced that there would be 50 redundancies at Medium followed by a significant business model change.

Reading this article on about the story on Engadget highlights the deals they had made with a number of large publishers last year to act as the backbone/framework for their publishing platforms and having to introduce an advertising model to support this huge effort.

It hasn’t really paid off, with a lot of people finding the advertising to be going against the invested concept of a platform that is all about writing and reading and nothing more.

Medium is now in Siege mode, with two of their offices shutting down, The most alarming statement is:

Williams is pushing Medium to devote what time and resources it has left to finding a way to get people to pay for “good” content.

‘What time and resources it has left.’

That to me sounds like Medium is going to be starting the looking for a buyer exercise knowing that they have millions of dollars of debt from their hefty VC funding.

Back in April of 2016 I wrote on this blog about why I was making a strong stand against the endorsing of setting up blogs solely on Medium that was being advocated by the Happy Startup School (you can read more on the below link).

A motivator behind that was raising the awareness not just of the ownership/licensing rights you have with Medium, but that they will sell or go bust and then everything you have done needs a new home. You’ll lose all that SEO juice as the marketers like to call it and then what will become of you?

Why you shouldn’t move your blog to Medium

Also published on Medium.